I've already put a QR code on a pack without knowing if anyone is scanning it.
Webinar · 45 min · Free
For 50 years, your barcode identified your products. From 2027, it will identify your customers.
Sunrise GS1 is about to turn every barcode into a direct link with your customer. Grabbi helps you decide what happens when that link opens — a living brand experience that engages, questions, and builds loyalty.
mardi 23 Juin · 11h00 45 min 32 seats left / 60
100% free 45 min
Who is this for?
Which of these 3 situations are you in?
I'm looking for a growth lever for my product line without setting up an IT project.
Sunrise 2027 is on my radar but not yet on my roadmap.
Programme · 45 min
Four chapters, one action plan
Part 1
Sunrise GS1: what really changes for your brand
Understand why Sunrise 2027 goes far beyond packaging and the QR code.
Part 2
Live demo: building a Hub in real time
Part 3
How your proprietary AI builds itself with every scan
Each interaction progressively enriches your brand intelligence, your customer knowledge and your activation capability.
Part 4
Q&A + priority beta access
Live Q&A with attendees. Priority beta access for every registered attendee.
Speakers
The attention starts after the scan.
Noémie Lecorps
CEO, Grabbi
Accompasses brands on packaging transformation, CRM and post-scan experience. Works on the marketing uses of GS1 Digital Link and how brands can transform each scan into a customer relationship.
Baptiste Rongier
Co-founder, Grabbi
Designer and specialist in digital experiences and post-scan. Explores how packaging becomes a new interactive media capable of engaging, qualifying and retaining consumers.
Booking
See you
on 23 Juin.
FAQ
Five questions before blocking 45 minutes.
Is it really free?
Yes, 100% free. No credit card, no commitment, no spam. You'll get the login link by email the day before.
I'm not technical, is this accessible?
Yes, it's designed for you. The webinar is aimed at Brand Managers and FMCG marketing teams: no IT jargon, no code, no architecture diagrams. The Grabbi demo runs live with a no-code interface on screen. No technical prerequisites.
What exactly is Sunrise 2027?
Sunrise 2027 is the horizon set by GS1 for 2D QR codes to replace or complement traditional barcodes on all packaging. 48 countries are affected, including France. Carrefour is already migrating 8,000 SKUs by 2027. We'll explain the business angle, not the regulatory one.
What is the priority beta access?
The Grabbi priority beta access is access to the platform before its public opening, opened at the end of the June 23 webinar. Reserved for attendees, direct support from the product team, your feedback shapes the next versions. Limited to a small number of attendees.
Is my industry concerned?
Yes, very likely. If you publish a product with packaging and a barcode, Sunrise 2027 concerns you: it's a global multi-category standard. Food, beauty, beverages, sport, hygiene, home, wines and spirits: 48 countries are engaged, and France is following the Carrefour 2025-2027 schedule.